box office theorizing

Hollywood’s a bizarre place

by Sonny Bunch on January 22, 2013

So, a Hollywood studio has shelled out some $30M in guaranteed publicity spending and distribution rights for Don Jon’s Addiction, a film in which Joseph-Gordon Levitt plays a porn-addicted lothario who gets together with Scarlett Johansson. Tony Danza and Julianne Moore are also in the mix. From a business perspective, this strikes me as a weird […]

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