Friday, June 1, 2012

Blockbuster Fatigue and Foreign Markets

by Sonny Bunch on June 1, 2012

Spectacular special effects and beautiful movie stars enhance box-office success in foreign markets because they offer universal aesthetic pleasure; clever dialogue, which is cognitive and culture-bound, doesn’t travel as well. Aesthetics may complement storytelling, but it is not itself narrative. Virginia Postrel, The Substance of Style If you can’t tell, I’ve been reading Postrel’s book [...]

{ 2 comments }